SPOTTED: GG It was only a matter of time. With half her most captivating subjects boasting Korean roots — and an entire generation of elegance, excess, and exquisite secrecy emerging from Seoul — it was inevitable that GG would redirect her gaze eastward. What began as a flirtation quickly evolved into a full-blown affair. Seoul, with its luminous skin rituals, rooftop martinis, and late-night rendezvous beneath neon skies, proved irresistible. The city’s rhythm is faster, its nightlife sharper, and its whispers... infinitely more intriguing. From the stylised chaos of Hongdae to the poised restraint of Apgujeong, every district tells a different story — and GG is here for all of them. Yes, she’s officially obsessed. So much so that she’s discreetly dispatched her informants — polished, well-connected, and dangerously discreet — across the city, poised to capture what her favourite Seoulites get up to when they slip away from the spotlight. Especially during Chuseok, when tradition, family, and a hint of scandal tend to collide in the most photogenic of ways. As of today, GG’s reach no longer ends at the Hudson River. Her presence is now woven into the fabric of Seoul — as seamless as a silk Hanbok, as commanding as a look from the latest Maison Margiela runway. So keep an eye on her newly updated digital domain — because the stories won’t just come from penthouses on Park Avenue, but also from high-rises in Cheongdam-dong, discreet lounges in Itaewon, and that elusive villa in Hannam that no one talks about, but everyone desperately wants to see inside. Because if you thought you knew glamour, power, and betrayal... darling, that was just New York. Seoul is a whole new story. And GG? She’s already writing it.
30.07.2025 New York. Seoul. Two cities, two worlds — but luxury and intrigue taste just as exquisite in any time zone. You thought I was retiring? Oh, darling... I’m just getting started. A new city means new faces, and with them, an entirely fresh collection of secrets waiting to be uncovered. Because whether it’s a penthouse at The Empire or an apartment overlooking Cheongdam from The Penthouse, there will always be someone with something to hide. But a word of caution — in a world where the line between love and betrayal is thinner than a Birkin strap, and reputations shatter faster than a Dior compact dropped on marble flooring, you either play the game or you disappear. So who’s rising to the top, and who’s about to fall with a bang? More importantly, whose story is destined for the cover… and whose will be relegated to the column titled pathetic attempts at a comeback? Settle in, fasten your seatbelts, and hold on to your Hermès — because if you thought New York was dramatic, just wait until you see what Seoul has in store. And don’t forget: I’m everywhere. The real question is… will you be in the know — or left behind?
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Issue No. 1—If the Pearls Are Real and the Smile Is Fake, You Know You’re Home

There are times when silence in the city says more than a thousand whispered rumours. A few familiar faces vanished from the social landscape without a word, and though the world may have turned a blind eye... I didn’t. Let’s just say curiosity still has a passport. A few calls, a touch of well-placed intuition, and the trail led not to Brooklyn, Berlin or the Balearics — but to Seoul. A city where women wear Le Labo like second skin, where men dress like editorials from L’Uomo Vogue, and where secrets are often more tailored than the suits.

Seoul has become more than just a detour. It’s a destination in its own right — glittering rooftop soirées overlooking the Han River, champagne served from penthouses high above Lotte World Tower, and silk-draped stories that would never dare unfold in daylight. The city pulses with elegance and undercurrents of drama, and I’ve found myself not merely observing it, but immersed in it. So no, I haven’t disappeared. I’ve expanded my view.

Whether you’re reading this from a café in the West Village or a cocktail lounge in Cheongdam-dong, know this: style, scandal, and narrative don’t belong to just one city. They travel. And I travel with them. The story continues — from both sides of the globe.


Your emails


Hey GG! Is it true you ditched us for some K-pop boyband? Are you going to write only about their hair and airport outfits now? @shookAF

Dear shookAF, Do I look like someone who trades diamonds for rhinestones? New York will always be my favourite playground... but Seoul? Seoul offers a brand new thrill. And trust me, there’s more happening here than in the front row of Paris Fashion Week. Worried I’ll leave you without hot gossip? Don’t be. You’re getting twice as much now. 

Hi GG! I get that you’re enjoying it there, but please tell me you’re not about to cover guys who make heart fingers on camera? @plsdon’t

Dear plsdon’t, Darling... have I ever failed you in the drama department? While you think of fans fainting at concerts, I see secret deals, film-worthy affairs, and conspiracies that could even put me to shame. So no, I won’t cover heart fingers... unless they’re breaking hearts. And trust me... they will.

Hey GG! So now you’re swapping martinis at The Plaza for soju in Gangnam? Are Manhattan’s delicious scandals not enough anymore? @BiggestFanEver

Dear BFE, Not enough? Nothing compares to New York when it comes to drama... but even the finest menu needs a new flavour now and then. And Seoul doesn’t just spice things up, it sets the whole table on fire.


I don’t replace cities. I add them. One hand holds Dom Pérignon in Manhattan, the other soju in Seoul. And if you look closely... the company at my table is just as intriguing in both places. New city, new secrets... but the rules? Still the same.

Wherever there’s luxury kissed by a hint of scandal, you’ll find me. Watching, listening, and ready to reveal every juicy detail. Whether you’re lounging in a VIP booth in New York or sipping cocktails on a Seoul rooftop... The show is just getting started. 

GG

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