SPOTTED: GG It was only a matter of time. With half her most captivating subjects boasting Korean roots — and an entire generation of elegance, excess, and exquisite secrecy emerging from Seoul — it was inevitable that GG would redirect her gaze eastward. What began as a flirtation quickly evolved into a full-blown affair. Seoul, with its luminous skin rituals, rooftop martinis, and late-night rendezvous beneath neon skies, proved irresistible. The city’s rhythm is faster, its nightlife sharper, and its whispers... infinitely more intriguing. From the stylised chaos of Hongdae to the poised restraint of Apgujeong, every district tells a different story — and GG is here for all of them. Yes, she’s officially obsessed. So much so that she’s discreetly dispatched her informants — polished, well-connected, and dangerously discreet — across the city, poised to capture what her favourite Seoulites get up to when they slip away from the spotlight. Especially during Chuseok, when tradition, family, and a hint of scandal tend to collide in the most photogenic of ways. As of today, GG’s reach no longer ends at the Hudson River. Her presence is now woven into the fabric of Seoul — as seamless as a silk Hanbok, as commanding as a look from the latest Maison Margiela runway. So keep an eye on her newly updated digital domain — because the stories won’t just come from penthouses on Park Avenue, but also from high-rises in Cheongdam-dong, discreet lounges in Itaewon, and that elusive villa in Hannam that no one talks about, but everyone desperately wants to see inside. Because if you thought you knew glamour, power, and betrayal... darling, that was just New York. Seoul is a whole new story. And GG? She’s already writing it.
08.08.2025 New on Gossipgirl Directory: Authors, consider this a reminder — please take a moment to review our tabs. Ensure every detail, booking, and request aligns with your vision. Precision is the new luxury, and your story deserves nothing less.

01.08.2025 New on Gossipgirl Directory: The Mirror Has a Filter: On Living in the Age of Social Media — an unapologetically honest take on identity, aesthetics, and the digital gaze. Find it now in SOCIALS. Because reflection today comes with a filter.

30.07.2025 New York. Seoul. Two cities, two worlds — but luxury and intrigue taste just as exquisite in any time zone. You thought I was retiring? Oh, darling... I’m just getting started. A new city means new faces, and with them, an entirely fresh collection of secrets waiting to be uncovered. Because whether it’s a penthouse at The Empire or an apartment overlooking Cheongdam from The Penthouse, there will always be someone with something to hide. But a word of caution — in a world where the line between love and betrayal is thinner than a Birkin strap, and reputations shatter faster than a Dior compact dropped on marble flooring, you either play the game or you disappear. So who’s rising to the top, and who’s about to fall with a bang? More importantly, whose story is destined for the cover… and whose will be relegated to the column titled pathetic attempts at a comeback? Settle in, fasten your seatbelts, and hold on to your Hermès — because if you thought New York was dramatic, just wait until you see what Seoul has in store. And don’t forget: I’m everywhere. The real question is… will you be in the know — or left behind?
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On Becoming Her: The Quiet Fantasy of a Life That Isn’t Yours

Byline: Words by a woman who knows what it's like to dress for the life she imagines


“From Dior muses to silver screen sirens, why we’re all secretly living someone else’s edit.”

How many times have you caught yourself watching a film, a show, or even a music video—and whispered, just for a second, “I wish I were her”? It starts innocently. A particular way she tilts her head in a close-up. The unmistakable click of Louboutins down a marble hallway. The wind catching her trench coat just so. She isn't real—not always—but she lives in your head like a memory you haven’t made yet. And in that delicate space between admiration and longing, you begin to stitch her life onto your own.

The woman in question changes with the seasons. One year, it's Blair Waldorf—her gloved hands wrapped around a Ladurée macaron, plotting with a smile in her eyes. The next, it's Bella Hadid stepping out of a hotel in the 7th arrondissement, all hair clips and attitude, turning the sidewalk into a runway. Maybe it’s Zoë Kravitz’s nonchalance in a Saint Laurent suit, or Anya Taylor-Joy in anything gilded and vaguely mysterious. You scroll past them, stream them, pin them. You don’t want to be them exactly—you want to feel how they seem to feel. Controlled. Captivating. Unbothered.

We project onto our icons because they give us a language to describe our own aspirations. Jennie Kim isn’t just a K-pop star—she’s a Chanel ambassador with the poise of a heiress and the edge of a street-style savant. Jungkook isn’t just a global performer—he’s a canvas of tattoos and contradictions, a walking editorial in motion. Their lives are curated, but they also reflect back to us something we crave: the permission to shape our identities, to wear different versions of ourselves depending on the mood, the moment, or the music. In a world obsessed with reinvention, the fantasy of being “her” is less about abandonment and more about expansion. It isn’t always about beauty or fame—sometimes it’s just about the feeling of living deliberately. Of walking into a room like it’s yours. Of ordering a martini with a name no one else dares to pronounce.

We don’t envy these women. We borrow them. Slip them on like vintage Alaïa. And in doing so, we discover that perhaps what we admire most isn't who they are—it’s the fact that they dared to become it.

“After all, the most fashionable thing you can be... is the woman you once wished you were.”


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    Choi Jiung Taeyang Kwon
    Choi San Minjun Choi
    Choi Soobin Doyun Park
    Choi Taeyang Namgi Jung
    Choi Yeonjun Sunoo Hong
    Han Jisung Eunwoo Choi
    Han Sohee Soyoung Park
    Hwang Hyunjin Jiyoung Youn
    Hwang Intak Minjae Moon
    Jennie Kim Ari Min
    Jeon Jungkook Lee Minsoo
    Jung Hoyeon Haneul Kang
    Kim Taehyung Seojun Kim
    Kim Namjoon Minhyun Han
    Lalisa Manobal Danielle Song
    Lando Norris Leo Maxwell
    Lee Felix Sunghoon Ahn
    Min Yoongi Yosoo Jeong
    Moon Gayoung Haein Bang
    Park Bogum Jihwan Seo
    Park Hyungsik Jihoon Ahn
    Park Jimin Jonghyun Nam
    Park Seonghwa Seokjin Ryu
    Rashan Mh Camille Seo
    Yang Jeongin Yechan Powell